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    Online Tools To Attract More Leads

    by SimpleLaw on
    Legal Marketing Law Firm Lead Grow Your Law Firm

    Attracting more leads to your firm, by simple math, generates more clients. Not every lead is a good fit for your firm. But the bigger the pool of potential clients, it's likely to lead to more clients. If that isn't happening for your firm, well, you should review the below for potential inconsistency or lack of clarity. At any rate, it's critical to attract more leads to your firm to keep your firm healthy. Here are some effective methods for law firms to attract leads.

    Develop a Strong Online Presence

    When was the last time you searched for something without using the internet, other than your keys? Whether individuals choose to search for law firms through Google search, reference Google Reviews, or perhaps a state bar website, the world is online. And with information at our fingertips, everyone is on their devices. If you want to increase your leads, you need to be there, too.

    Crucial to your online presence is a professional website. Be sure it showcases your expertise, experience, and areas of practice. Make it simple for visitors to connect with your firm - phone number, email, or better yet, an online form.  Look for case management software that offers a customizable online form for website intake that automatically shows in your software, like SimpleLaw.

    As far as content on your website, consider including client testimonials, case studies, and informative content that addresses common legal questions or concerns for your area of law. Blogs are a great way to share this information and provide free resources.


    Search Engine Optimization (SEO)

    Search Engine Optimization (SEO) is a crucial aspect of developing a strong online presence for law firms. By implementing SEO techniques, you can improve your website's ranking in search engine results, making it easier for potential clients to find you.

    This involves using relevant keywords, creating high-quality and engaging content, optimizing meta tags, and ensuring that your website is mobile-friendly. By increasing your visibility in search results, you can significantly increase the likelihood of attracting leads to your firm.

    • Keywords are the specific words or phrases that people use when searching for information or services on search engines like Google. 
    • Content marketing includes sharing informative blogs, articles, videos, or podcasts that position firms as experts in their practice areas and educate their target audience.
    • Meta tags provide information about the content of a webpage to search engines. They include the meta title and description, which is a brief summary of the webpage's content.
    • Mobile-friendly means viewers who come to your website can easily see your website on their mobile devices. Look for a responsive website design that automatically adjusts to the user's screen.

    Implement SEO techniques to improve your website's ranking in search engine results. Higher visibility in search results can increase the likelihood of attracting leads.

    Social Media Marketing

    You know how everyone is online? Most people also use social media for a variety of purposes. Much like an ad in the newspaper, you may not know who will see your posts, but it's good to be there. Pick the social media platforms you feel appropriate, such as LinkedIn, Instagram, or Facebook. Choose only the platforms that you have the time to actively manage. Share informative content, engage with your audience, and participate in relevant legal discussions. Leverage social media advertising options to target specific demographics or geographical areas. More on this topic in an upcoming blog.


    Online Directories and Legal Listings

    When looking for law firms online, many leads review online directories and listings. There are several options out there; some free, some paid. It's a good idea to include your law firm on reputable online directories and legal listing websites. To determine which listings may be best for your firm, consider the geographic coverage, the areas of practice, and how well the site ranks on a search. As an example, enter the keywords in your search engine - perhaps it's Real Estate Attorneys in Chicago. See which listing sites are mentioned on the first page. Optimize your profiles with accurate and up-to-date information, including practice areas, contact details, and reviews if available. Pick only as many listing sites as your firm can maintain.

     

    Targeted Advertising

    There are many options to purchase online ads. Whether on a search engine, like Google, social media, or as an option on online listing sites, these can prove productive. The key is understanding the return on the investment and the level of support the provider offers. The online ad option is powerful - there are many options and the key is understanding how to leverage the power of the platform. Look for providers that, at minimum, support your efforts. Be sure to ask about expectations, conversion rates, and maintenance. Develop compelling ad campaigns that highlight the unique value proposition, expertise, and practice areas of your firm to capture the attention of potential leads.


    Attracting more leads to your firm inevitably means more clients. Leverage online options to ensure your law firm is visible to those looking for law firms online. It's critical to pick as many as your firm can actively maintain. Remember, each online tool selected must be updated and maintained on a regular basis. Combine different strategies, test their effectiveness, and adapt your tactics based on the results you achieve. 

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